Executive ghostwriter for B2B technology leaders
Twenty years writing in other people’s voices, for founders and C-level operators at B2B technology companies.
Founders and C-level operators at Series A–C B2B technology companies who need to establish and maintain a unique personal brand that’s credible to customers, recruits, and investors — and who would rather spend an hour a month at it rather than a dozen.
Why add to the noise? Make a statement that sets you apart. Before I write a word for you, we settle on what you actually believe, who needs to hear it, and how best to say it out loud.
A short document that crystallizes your vision.
One deliverable that has to be right — a funding announcement narrative, a keynote, a founder letter, or a category-defining essay.
Ongoing social media and bylined content.
I hold an initial, 30–60-minute session with you to capture your voice and unique perspectives, and then I create drafts that are 90–95% exactly what you’re looking for.
Every personal brand has a unique voice: your thoughts and your way of expressing them. I review your other writing in advance and combine these with our interview so I can write as you would. I also capture your corporate positioning, vet it against competitive research to ensure that your point of view is unique and provocative.
Within a few days, I’ll send you a short matrix that specifies your differentiated point of view along with key topics you’d like to discuss. Once you approve the matrix, I’ll deliver the first document (a post, opinion piece, or other deliverable) within a week.
The time commitment: my process requires about an hour of your time in week one, then 30 minutes a month thereafter.
I’ve worked with some clients for more than 20 years. They hire me again and again because I deliver the results they want with no BS or drama.
Over more than 20 years, I worked with Charlie across four networking, storage, and AI-driven cybersecurity companies. When I moved into a new role, he was consistently one of my first calls.
Charlie helped founders, CEOs, and CTOs develop distinctive voices, sharpen company positioning, and define new market categories. He has a rare ability to turn complex technology into clear, credible stories that customers, analysts, and markets remember.
I trusted him repeatedly with some of our most important executive and company narratives. You can discuss Charlie’s work with me directly.
Charlie’s expertise in strategic content creation and his reliable performance — especially in crucial situations — have played a major role in allowing over 70 percent of our technology and engineering-driven clients to achieve successful equity events.
Charlie is a go-to resource for taking hard-to-understand technology concepts and translating them into understandable, easy-to-read language for articles, blogs, case studies, or whatever form is needed to convey the message.
Kris worked with Charlie for over five years as Director of Global Marketing Communications at CommScope, and then for her own networking industry clients.
Across more than 30 client engagements over 13 years, my strategy and ghostwriting delivered more than $500 million in equity events.
A new tech firm invented a new way to overcome premature wear and error correction problems in solid state disk drives (SSDs). Within six weeks of our initial meeting, I had created a suite of executive articles and other launch documents, and had booked and supported the analyst and press calls that introduced the company to the market. The company was acquired for more than $300 million within four months.
I was a senior analyst at a tech market research firm with fewer than a dozen employees. It operated under two different generic names, and had limited market traction against larger competitors. Along with creating tech market research reports, I rebranded the firm within a few months as a single entity called Internet Research Group to better leverage sales of its seminal e-commerce report. Within three months, the newly-positioned company was acquired by a larger research firm for more than $30 million.
I ghostwrote a series of industry trend pieces for the CEO of an IoT technology firm. The articles made him an important voice on the Forbes Council, expanding the company’s client engagements and bringing the company into new, lucrative markets for its core technology.
I use AI for competitive research, and sometimes to create starter outlines of longer documents. I never use it to write drafts, because the content has to represent your voice, and I would spend more time fixing AI’s bland and repetitive output than I would writing from scratch.
Two ways in: a first project to see how I work, or an ongoing engagement once you do.
I write in your voice, under your name. I review your other writing and interview you, then produce the pieces that carry your point of view: posts, bylined articles, opinion pieces, a keynote, a founder letter, a funding announcement narrative. You approve every draft.
About an hour in week one, for the startup interview, and roughly 30 minutes a month after that. The drafts come back 90–95% of the way there, so approving them is reading, not rewriting.
The first or stand-alone project is $1,500, which covers the startup interview, the vision matrix, and one deliverable. Ongoing engagements start at $3,500 a month.
Not for drafts. I use AI for competitive research, and sometimes to create starter outlines of longer documents. Draft writing stays mine, because the content has to represent your voice, and fixing bland AI output takes longer than writing it from scratch.
The writing is yours, published under your name. That is what ghostwriting means here: your byline, your point of view, my drafting.
Engagements are treated as confidential. The clients quoted on this page agreed to be named, and that is the exception rather than the rule.
Short pieces on what makes an executive's writing land.
510-908-3356, 9-5 Pacific time
Tell me what you need to say and who needs to hear it. We will start with the interview and the matrix, and you will see the first document within a week of approving it.
Charlie Rubin
Executive ghostwriter, results-oriented. Twenty-plus years writing in other executives’ voices, from 2003 to present, for founders and C-level operators at B2B technology companies.
510-908-3356, 9-5 Pacific time